Answer: judging the likelihood of things in terms of how well they seem to
represent or match particular prototypes. ex. Ivy league professor/ truck
driver -- who likes poetry?
representativeness heuristic
Representativeness heuristic bias occurs when the similarity of objects or events confuses people's thinking regarding the probability of an outcome. People frequently make the mistake of believing that two similar things or events are more closely correlated than they actually are. This representativeness heuristic is a common information processing error in behavioral finance theory.
The representativeness heuristic is a mental shortcut that we use when estimating probabilities. When we're trying to assess how likely a certain event is we often make our decision by assessing how similar it is to an existing mental prototype.
The representativeness heuristic involves estimating the likelihood of an event by comparing it to an existing prototype that already exists in our minds. This prototype is what we think is the most relevant or typical example of a particular event or object.
The representativeness heuristic is used when making judgments about the probability of an event under uncertainty. It is one of a group of heuristics (simple rules governing judgment or decision-making) proposed by psychologists Amos Tversky and Daniel Kahneman in the early 1970s as "the degree to which [an event] (i) is similar in essential characteristics to its parent population and (ii ...
The representativeness heuristic is one specific type of heuristic where you rely on past experiences and mental concepts or representations of what something should look like before making a ...
A representativeness heuristic is a cognitive bias in which an individual categorizes a situation based on a pattern of previous experiences or beliefs about the scenario. It can be useful when trying to make a quick decision but it can also be limiting because it leads to ...