Answer: estimating the likelihood of events based on their availability in memory;
if instances come readily to mind, we presume such events are common
availability heuristic
The availability heuristic is a label for the core cognitive function of saving mental effort that we often go through. Unfortunately unlike a sleight of hand trick simply knowing how it works is not sufficient to overcome it completely. 4 The availability heuristic describes behavior that results from numerous shortcuts that our brain makes in order to process all of the world's information.
The availability heuristic also known as availability bias is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic concept method or decision. The availability heuristic operates on the notion that if something can be recalled it must be important or at least more ...
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Availability Heuristic and Incorrect Decisions . The term was first coined in 1973 by Nobel-prize winning psychologists Amos Tversky and Daniel Kahneman. They suggested that the availability heuristic occurs unconsciously and operates under the principle that "if you can think of it it must be important." Things that come to mind more easily are believed to be far more common and more accurate reflections of the real world.
AVAILABILITY HEURISTIC. n. a common quick strategy for making judgments about the likelihood of occurrence. Typically the individual bases these judgments on the salience of similar events held in memory about the particular type of event.
The availability heuristic is where recent memories are given greater significance. They are given greater consideration in decision making due to the recency effect. In other words because the event is more recent the perceived chance of it occurring again increase significantly. One example of availability heuristic is airplane accidents.
Availability heu...